Blackberry App 'World'?

I recently downloaded and started using Blackberry's ironically named App 'World'. Now the world is a big place, and I expect a lot of great applications - which is a high bar given the existence of apps on the itunes store. 'Amazon' is a good name for Amazon.com, because it implies its a very big place, like the real Amazon. And it lives up to that name. That having been said, it's a pretty decent app for searching and downloading apps directly to the blackberry.

However, my problem is simple. Why wouldn't RIM make a compelling web site to accompany the Blackberry app? Searching on the Blackberry is not that convenient. I'd much prefer that I had a website that I could go to and easily search and find applications, as well as what other users had to say about the apps. The itunes store enables this on the web. If you want to compete with the best, at least copy their best features. My Blackberry Bold is a great device - great audio, great video capabilities, although the camera is disappointing. It can't be everything that an iphone is, but an iphone can't be everything that a blackberry is. If RIM wants to be able to compete with an iphone, they really have to nail the applications. They need lots of them, and cheap. But they also need world class tools to access them. Kirk out.