Intel Centrino 2: Return of the WiFi

My not so secret life, and where I've been spending almost all of my time over the last several months, has been leading the product marketing team responsible for launching Intel Centrino 2 Processor Technology. Product Marketing at Intel is a mix between defining features and SKUs, driving the product requirements into engineering and then taking the product and successfully positioning it with our notebook OEMs to enable the sales organization to get design wins. Centrino 2 is the brand that represents the latest bundle of hardware and software for notebooks from Intel. It is comprised of a processor, a chipset (most notably delivering graphics and video capability), and a wireless radio. Later this year, WiMAX will be available on Centrino 2.

I titled this post "Intel Centrino 2: Return of the Wifi", as our naming conventions in the tech industry sound more like movie sequels than products sometimes - and I consider this to be a great sequel. Maybe not as historic as "Return of the Jedi", one of the great sequels of all time, but a better subtitle for my post than "The Wrath of Khan" :)

I had the opportunity to explain Centrino 2 to Scott Budman of NBC11 in San Jose. Consider this to be the exciting trailer for the sequel to the wildy successful Centrino.

For all of the details about Centrino 2, check out our website: http://www.intel.com/products/centrino/centrino/. Intel Centrino 2 Procesor Technology has great performance, including support for Blu Ray movie playback; lower average power than any prior Centrino which makes it easier for notebook manufacturers to offer the longest battery life; and faster wireless, including .11n at up to 450 Mbps. You'll see Centrino 2 come out in sleek, stylish designs - consider the cool-looking Macbook Air that was based on an earlier generation of Intel components.

Enjoy Centrino 2. And may the force be with you.